Flowerdose’s brand positioning and messaging story How do you stand out from 4,000 versions of you? This was a question florist flowerdose asked themselves when launching their new business. In an industry saturated with similar flower designs, products and even naming conventions, the team set out to position themselves differently. But it wasn’t just the look and feel they were pushing the boundaries on. It was their brand positioning, tone of voice and personality. Making flowers sexy...

Like any trend, content trends move fast. But it’s not about keeping up with short-lived whims. These trends are reflections of your customer needs and where the market is going. We’re not saying you should jump on the bandwagon of every trending thing (remember the ice bucket challenge?). But there’s a reason they’re trending: your customers want it and they’re creating cut through. And in turn, their driving return on investment and real business outcomes. Out with the old. In with the new....

Need to communicate a price change? A 'blast and go' email isn't going to end well for you – ending in customer complaints, bad reviews, and customers leaving. But there is a way to do it effectively without losing customers or brand trust. In this article, Content Coach Steph Duthie shares seven real, proven ways to communicate pricing changes.