And (most importantly) do I need a whole new content strategy just to be found through AI tools? By Steph Duthie, Copywriter and content coach SEO used to be all the rage and one of the only ways to be found organically online. And if you weren’t doing it, you were dead to the millions of searchers online every day. Now, I’m hearing one statement more and more from clients: My new customers said they found me through AI search! Not only are 13.6 million Aussies using Chat, Claude, Gemini or...

Your business goals or targets have been set for the new year or new financial year ahead. You get stuck into the operational and sales tasks you need to get there. And this is often the first mistake businesses or leaders make. These goals haven't trickled down into their marketing and content. The result? Marketing and content budget is spent in all the wrong areas, and none of it helps you move that bottom line. This is a common (and expensive) mistake we see with small to medium...

Flowerdose’s brand positioning and messaging story How do you stand out from 4,000 versions of you? This was a question florist flowerdose asked themselves when launching their new business. In an industry saturated with similar flower designs, products and even naming conventions, the team set out to position themselves differently. But it wasn’t just the look and feel they were pushing the boundaries on. It was their brand positioning, tone of voice and personality. Making flowers sexy...