Pepper writes

Like any trend, content trends move fast. But it’s not about keeping up with short-lived whims. These trends are reflections of your customer needs and where the market is going. We’re not saying you should jump on the bandwagon of every trending thing (remember the ice bucket challenge?). But there’s a reason they’re trending: your customers want it and they’re creating cut through. And in turn, their driving return on investment and real business outcomes. Out with the old.

While i.e. and e.g. may appear to quite similar, they are actually quite different. And it's more than just their Latin roots! Below is a...

To capitalise or not to capitalise job titles. That is the corporate writing question! Let's discuss