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All things content, comms and everything marketing in between.

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Content and business goals: How do they work together?

The 3 C's of creating goal-focused content Ever got to the end of the year and felt like all the content you invested in did nothing? If...

How to communicate a price increase

7 tips to effectively communicate a price increase to customers Price increases. A necessity for business. Not a nice thing for...

Quick facts: What's the difference between e.g. and i.e.?

While i.e. and e.g. may appear to quite similar, they are actually quite different. And it's more than just their Latin roots! Below is a...

What is the KISS Principle?

KISS: Keep it Simple Stupid. But what does it really mean and how does it relate to modern business practice and copywriting?