Pepper writes

All things content, comms and everything marketing in between.

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1 min read

Quick facts: What's the difference between e.g. and i.e.?

While i.e. and e.g. may appear to quite similar, they are actually quite different. And it's more than just their Latin roots! Below is a...

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2 min read

What is the KISS Principle?

KISS: Keep it Simple Stupid. But what does it really mean and how does it relate to modern business practice and copywriting?

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2 min read

When to capitalise job titles?

To capitalise or not to capitalise job titles. That is the corporate writing question! Let's discuss

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3 min read

4 tips for better website content

Online readers scan, not read. Here's four writing tips to ensure your website content works for your visitors.

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