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How do you communicate a price increase to customers?
Need to communicate a price change? A 'blast and go' email isn't going to end well for you – ending in customer complaints, bad reviews, and customers leaving.
But there is a way to do it effectively without losing customers or brand trust.
In this article, Content Coach Steph Duthie shares seven real, proven ways to communicate pricing changes.

Steph Duthie @ Purple Pepper Creative
Feb 17 min read


Quick facts: What's the difference between e.g. and i.e.?
While i.e. and e.g. may appear to quite similar, they are actually quite different. And it's more than just their Latin roots! Below is a...

Steph Duthie @ Purple Pepper Creative
Feb 17, 20221 min read


What is the KISS Principle?
KISS: Keep it Simple Stupid. But what does it really mean and how does it relate to modern business practice and copywriting?

Steph Duthie @ Purple Pepper Creative
Jan 3, 20222 min read


When to capitalise job titles?
To capitalise or not to capitalise job titles. That is the corporate writing question! Let's discuss

Steph Duthie @ Purple Pepper Creative
Sep 1, 20212 min read


4 tips for better website content
Online readers scan, not read. Here's four writing tips to ensure your website content works for your visitors.

Steph @ Purple Pepper Creative
Aug 18, 20213 min read
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