What is sonic branding?

Ever wondered how big brands come up with their signature sounds or an app creates a 'ping' that is just so perfect you remember it forever?

Well, it didn't just happen overnight. In fact, a full branding exercise most likely took place to create it. And it's worth it. Research has shown that sonic branding can boost your brand power by 76%. It can also be a game changer for advertising engagement. But what is it and how do you activate this brand superpower?

Tune in to this mini masterclass with our Content Club guest expert Ant Darvill from 77 Productions for all the ins and outs.

In the on-demand session you'll learn:

• What is sonic branding

• Why sonic branding matters

• Case studies of sonic branding in action

• The sonic branding blueprint for success

Masterclass length: 24 mins

Watch now